THE MARKETING PARADIGM IS SHIFTING
Is YOUR business moving with it or being LEFT BEHIND?
It used to be that marketers told consumers what to buy, what company to buy it from, and how much to pay for it. The world has changed. Consumers are smarter, savvier and more demanding than ever. Oftentimes, it is the consumer who tells their ‘networks’ what to buy and where to shop. The tables have turned. Companies that do not understand the critical dynamics of new media marketing will be left behind.
There is a quote by Anatole France, famous French novelist, which is as true today as when he won the Nobel Prize for Literature in 1921: “To accomplish great things, we must not only act, but also dream; not only plan, but also believe.“
Modern day, progressive marketing demands this mix – acting, dreaming, planning and believing…